From the Venetian Lagoon to Asolo: The Debut of Luxoria Emotion, Where Time Is the Greatest Luxury

There is a moment, aboard the Sessa Marine C48 as it glides gently through the Venetian Lagoon, when the true philosophy of Luxoria Emotion becomes clear.

Time seems to stand still, while the hectic pace of city life gives way to unforgettable moments of pure serenity and sensory pleasure.

This is, ultimately, the message that the new Veneto-based lifestyle management platform sought to convey through its itinerary, "The Heritage Path: Venice to Asolo," presented on 17 and 18 June.

The journey begins at Venice Santa Lucia railway station, where a private water taxi crosses the heart of the Venetian Lagoon to reach Certosa Marina.

Here, the first change of scenery takes place: boarding the Sessa Marine C48, Luxoria's private yacht, for a deliberately slow cruise — "Slow Laguna" — revealing a different side of Venice, far from the tourist crowds, as the city gradually fades into the distance when viewed from the water.

On board, lunch is curated by the project's partners: a guided tasting of Cru Caviar, paired with selections from Barone Pizzini, the producer behind Italy's first organic Franciacorta.

An authentic and convivial experience that creates a harmonious connection between product, territory and hospitality.

Arrival at Jesolo Lido Marina marks the transition from water to road.

Following a technical briefing, guests are handed the keys to a fleet of supercars: the Porsche GT4 RS, Porsche 911, Porsche 718 Boxster, Aston Martin Vantage and the Genesis G80 Electrified, the luxury electric sedan with chauffeur designed for those who prefer to enjoy the journey from the rear seat.

Destination: the Prosecco Hills.

This drive is among the most exhilarating moments of the itinerary—thrilling through every curve, while breathtaking landscapes unfold along each ridge.

The next stop is Col Vetoraz in Santo Stefano di Valdobbiadene, in the heart of the prestigious Cartizze area, where guests enjoy a private tasting in a panoramic glass room overlooking the UNESCO-listed Prosecco Hills of Conegliano and Valdobbiadene.

The journey then continues along the scenic roads winding through the hills of Asolo to Cavaso del Tomba, where Asolo Golf Club offers an introduction to golf together with a visit to the estate, combining the beauty of the landscape with the pleasure of sport.

The day concludes in Asolo, the "City of a Hundred Horizons," celebrated by the Italian poet Giosuè Carducci, with check-in at Albergo al Sole, one of the town's historic landmarks.

Surrounded by the stone buildings of a medieval village seemingly untouched by time, guests enjoy an unforgettable atmosphere: sunset aperitifs on the panoramic terrace overlooking the golden hills, followed by a signature dinner at the hotel's renowned restaurant.

The following morning, breakfast on the terrace and a private transfer to Venice Mestre bring the experience to a close.

In less than 48 hours: lagoon, yacht, supercars, wine, golf and a historic village—all brought together in a meticulously crafted itinerary designed to deliver an exceptional luxury experience.

Luxoria Emotion officially debuted in May 2026 during the Venice Boat Show, presenting itself as the "Architect of Time"—a platform that coordinates experiences across land, sea and air to transform Northern Italy into a tailor-made private journey.

Its promise is simple: "Time is the ultimate luxury, and Luxoria makes it limitless."

The goal is to condense into 48 or 72 hours an intensity of experiences that would normally require weeks, thanks to impeccable planning and seamless organization.

Behind the project stands a Northern Italian entrepreneurial group with more than thirty years of experience in the real estate and construction sectors, bringing the same values of precision and reliability to the world of high-end travel experiences.

From a legal perspective, the company operates as an online travel and tourism agency based in Villorba, near Treviso.

At the heart of the Luxoria model is its privately owned fleet.

On the road, guests can choose from an Aston Martin Vantage, Porsche 911, Porsche 718 GT4 RS and Porsche 718 Boxster for a high-performance driving experience, alongside the Genesis G80 Electrified, a luxury electric sedan with chauffeur service.

On the water, the fleet features the Sessa Marine C48, a 15.72-metre yacht with a full-beam owner's suite and capacity for up to 12 guests, serving as the cornerstone of Luxoria's experiences across the Venetian Lagoon and the Adriatic coast.

Completing the ecosystem is the aviation division, offering helicopters and private jets operated by certified carriers, ensuring fast and seamless connections to the Dolomites and the Italian coastline.

Another key asset is the Luxoria Lounge in Treviso, an elegant representative villa designed as a hub for business meetings, board sessions, private events and exclusive presentations, supported by a dedicated concierge service.

The Lounge is also home to the Luxoria Club, the private community that represents the relationship-driven dimension of the entire project.

The press trip showcases a well-established collection of experiences: nine itineraries lasting 48 or 72 hours, all designed around the same philosophy and tailored to four distinctive destinations across Northeastern Italy.

The Lagoon, Experienced from the Water

The itinerary that most closely reflects the world of yachting is Venice Lagoon Majesty, a two-day experience entirely aboard the Sessa C48.

The route explores the Northern Lagoon, sailing between the walled vineyard of Venissa on Mazzorbo Island and Torcello, featuring a sunset aperitif on the water overlooking St. Mark's Square and an overnight stay at anchor in the peaceful surroundings of Certosa Island.

On the second day, the yacht heads into the open Adriatic between Pellestrina and Chioggia, where guests enjoy a gourmet lunch of caviar and Franciacorta served on deck before cruising back along the coast of Jesolo and Caorle.

For those seeking an even more exclusive arrival, the experience can begin by helicopter at Nicelli Airport on the Lido, the historic Art Deco airport of Venice.

Three itineraries are dedicated to some of Italy's most prestigious wine regions.

The Heritage Bubbles explores the UNESCO-listed hills of Valdobbiadene, while The Amarone Genesis takes guests into the renowned Valpolicella wine region.

Perhaps the most complete experience for enthusiasts of both performance driving and yachting is The Apex & Soul: 48H Franciacorta Odyssey. It includes a driving session at the Porsche Experience Center Franciacorta, a private sunset cruise aboard an original Riva on Lake Iseo, and an immersive journey into the world of organic winemaking at Barone Pizzini, featuring a vertical tasting of its most prestigious Cru labels.

Cortina is also the focus of three dedicated experiences: Cortina Winter Peak, designed for non-skiers; The Alpin Skier, created for ski enthusiasts; and the summer edition, Cortina Summer Diamond.

The collection concludes with two exclusive experiences centred around Lignano.

The Emerald & Cobalt Way is a three-day itinerary featuring a helicopter landing on the Golf Club's fairway, a supercar drive to the renowned Venica & Venica winery in the Collio wine region, and an overnight stay aboard the Sessa C48, transformed into a floating suite at the marina, before setting sail towards the dramatic cliffs of Duino.

The Lignano Prestige Circuit, designed for groups of eight to ten guests, is Luxoria's premium team-building experience. The yacht becomes a floating boardroom on the open sea, followed by lunch in a traditional lagoon fishing hut known as a Bilancia, and a final supercar drive before the closing debrief.

The itinerary is also available as a private escape for groups of friends seeking an exclusive shared experience.

The launch of Luxoria Emotion reflects a genuine shift in the luxury market: experiential luxury continues to grow faster than product-based luxury, with value increasingly moving away from ownership and towards privileged access—to places, moments and settings that are difficult to recreate independently.

Luxoria's vision is that Northern Italy—with its Venetian Lagoon, UNESCO-listed hills and the Dolomites—can become one seamless stage, where logistics disappear and only the experience remains.

The journey from Venice to Asolo demonstrated this naturally, while the 2026 calendar—from the official debut at the Venice Boat Show to the inaugural Grand Gala of the Luxoria Lounge, held on 3 July in Treviso—tells the story of a project that has only just begun writing its own journey.